Not a demo. Not a pitch deck. Production AI systems built by someone who runs them across six ventures every single day.
Free 30-minute conversation. No pitch, just clarity on what AI can do for your operation.
You either haven't started with AI and the noise is overwhelming, or you've tried a few things and nothing stuck.
Maybe your team signed up for ChatGPT and wrote a few emails with it. Maybe someone built a chatbot that nobody uses. Maybe a consultant handed you a "strategy deck" full of buzzwords and no implementation plan.
Meanwhile, your competitors are quietly automating the work that's eating your team's time. They're not talking about AI on LinkedIn. They're using it to move faster than you.
The gap between companies that talk about AI and companies that actually use it is growing every month.
That's the difference with Project Baseline. We build it, we deploy it, and it runs.
Six service offerings. Each one designed to move your business forward, not just impress your board.
Custom AI agents that handle real business operations. Not chatbots. Not demos. Production systems that replace manual workflows, make decisions based on your data, and run reliably every day.
Your team spends hours every week on tasks that should take minutes. Data entry, status updates, report generation, file routing, approval chains. All of it can be automated.
You need AI leadership, but you don't need a full-time hire at $250K+ per year. A fractional CAIO gives you strategic direction and hands-on implementation in the same engagement.
A two-week engagement that tells you exactly where you stand, where you should be headed, and what to build first. No fluff. No 80-page report that sits on a shelf.
A complete brand system built in two weeks. Voice, visual identity, messaging framework, and content strategy, all grounded in who you actually are and what your market needs to hear.
AI-powered systems for modern campaigns. Voter outreach automation, content pipelines, donor engagement, and digital strategy built by someone with two decades in political operations.
"I've been in political operations for two decades. Now I build the AI systems that make campaigns run smarter."
Most political campaigns still run on spreadsheets, mass emails that nobody opens, and volunteer coordination that falls apart after week two. The campaigns that win are the ones that automate the grind so their people can focus on what matters: connecting with voters.
AI-driven messaging sequences that adapt based on engagement, demographics, and district-level data. Multi-channel: email, SMS, social.
Automated content generation for press releases, social posts, newsletter updates, and rapid response. Consistent voice, fast turnaround.
Intelligent donor segmentation, re-engagement sequences, and contribution tracking. Turn one-time donors into recurring supporters.
Social media automation, analytics dashboards, volunteer coordination systems, and event management. Everything connected, nothing falling through cracks.
Project Baseline is led by Todd Walton, a builder with 20+ years of experience across entertainment, politics, corporate innovation, nonprofits, and technology. Todd doesn't just consult on AI. He builds and operates AI systems across six active ventures, every single day.
Director of Experts managing a community of approximately 2,200 professionals and roughly 200 brand projects per year for companies like Best Buy, Sony, HP, and Unilever. Built the operational infrastructure that keeps it running.
Nearly a decade supporting the vision of Dr. Mae Jemison, the first woman of color in space, across strategic initiatives and operational development.
Thirteen years of service alongside one of America's most important civil rights organizations, building operational systems and strategic infrastructure.
The longest-running digital media platform for hip-hop and politics. Built, owned, and operated since 2008.
A free 30-minute conversation where we learn about your business, your challenges, and what you've already tried. No sales pitch. We'll tell you honestly whether AI is the right move for your situation.
Within one week, you receive a clear proposal with scope, timeline, deliverables, and pricing. Everything spelled out. No hidden fees, no scope creep, no vague "it depends" language.
We build it, test it, deploy it, and make sure it runs. You get documentation, training, and post-launch support. When we're done, you own everything. No lock-in, no recurring dependency.
Fair question. Most AI conversation is hype. What we build is different because we use the same systems in our own operations every day. The 110+ agents in our ecosystem aren't demos or prototypes. They run production workflows across six ventures, handling real tasks with real consequences. We only recommend what we've already proven works.
The AI Readiness Assessment and Brand Architecture Sprint are both two-week engagements. Workflow Automation projects typically run 4 to 8 weeks. AI Agent Development ranges from 6 to 12 weeks depending on complexity. Political Campaign AI builds vary based on election timelines but can deploy initial systems in as little as 3 weeks. Fractional CAIO engagements are ongoing, with a minimum three-month commitment.
No. We work with whatever you already have. The goal is to make your existing tools smarter and more connected, not to rip and replace your stack. If we identify a tool that would serve you better, we'll recommend it, but the decision is always yours.
Primarily small and mid-market businesses, from 10-person teams to companies with a few hundred employees. We've also worked with large organizations (including Fortune 500 brand partners), but the sweet spot is companies big enough to benefit from automation and small enough to move quickly on it.
Yes. Everything we build belongs to you. Full documentation, full access, full ownership. We don't hold your systems hostage with proprietary platforms or recurring license fees. If you want to maintain and extend it yourself after the engagement, you absolutely can.
Two things. First, we actually use what we sell. This isn't theoretical knowledge from a certification course. We run production AI systems across multiple businesses every day. Second, we implement, not just advise. A lot of AI consultants hand you a strategy deck and wish you luck. We build the systems, deploy them, and make sure they work before we walk away.
Yes. Todd was Interim Executive Director of the CEIDC (Committee to Elect Illinois Democratic Candidates) and has been running The Hip Hop Democrat for 18 years. We understand political operations from the inside, not just the tech side. Our campaign AI systems handle voter outreach automation, content pipelines, donor engagement, and digital strategy. We build what campaigns actually need to win, not what looks good in a demo.
The best time to start was six months ago. The second best time is a 30-minute conversation to figure out exactly what's possible for your business.
Book Your Discovery CallOr email todd@project-baseline.com to start the conversation.